The Brand

The Khanum brand philosophy lies in bringing together the old and the new. What began as an exploratory journey into Kashmiri Kashidakari is now moving into a diverse portfolio of hand embellished and machine work. Focusing more on authentic traditional handicraft using local artisans creating artisanal luxury and timeless classics. The amalgamation of classic and contemporary is evident in our brand aesthetic including traditional needlework techniques like aari, zardozi, nakshi, marori, sequin work, French knotting and sozni kashidakari. At Khanum we believe in giving back. The brand is affiliated with “TKS (Tawaqlia Khaliqia Seminary)" in Sheikhupura Village which is a non-profit organization. 5% of every purchase is donated to improve children’s literacy in Pakistan.